Fashion: Is RichKid The New Craze In Streetwear?
In 2018, three friends in Bronx, NY decided to follow a dream and enter the world of fashion. With the streetwear market flooded with brands such as Bathing Ape, Supreme, Off-White, and Kith, the new team out of NYC has their work cut out for them. Or do they?
The streetwear genre offers consumers a diverse look into fashion. Normally, tshirts, hoodies, and jackets have big prints, colorful fabrics, and in your face designs. It’s what makes streetwear so appealing to the masses. For RichKid, they took their love for the ’90s and added a bit of flavor for the new generation. But will they succeed?
Here are a few words from one of the founders Rich Dickson;
I’m starting to see that there are different types of clothing. You have the “Street Wear” that’s like Supreme, and Bathing Apes. Then you have the “Urban Wear” that’s like Hudson and all these different companies. Then you have the ‘High End” like Gucci and Louis Vuitton. It’s strange cause I can’t say it’s that much competition because mine is flowing into different types of ‘Wears’. So, I mean, if you like Gucci then you can rock my stuff with some Gucci and look dope. So, I don’t think the competition is that tough.
If the vision Dickson has holds true, then the streetwear market will have to contend with a new face. What RichKid brings to the table is a variation of different styles. Much like FUBU before them, it’s really not one thing that stands above the rest when going through their catalog.
From their original prints of a “Bear Face”, they have evolved to their popular “RichKid 96 Original” prints. From there, the team morphed into the college prep look with their “RichKid Alumni” line. And this fall, they just released their “RichKid Big Face” look which has been received well by the masses.
For RichKid, it’s not about reaching the level to become a high-end brand. Most brands would love for customers to spend $200-300 on a piece of their dream. However, for the team out of the Bronx, that’s not the case.
Mark Wilson had this to say about their price outlook;
For us just starting out, we could have easily came out the gate charging $100 per tshirt or $160 for a hoodie and so forth. But if we did that, what is that saying to the community? Are we telling them that our clothes is not for them? What about the people who get up every morning and go to work just to make sure their bills are paid? They still have to wear something everyday.
The goal was to never break their pockets but to help them look good while they’re providing for their family.
With this type of outlook and designs, it’s no wonder why RichKid has been a hot topic in the streetwear community. While Supreme will still have lines wrapped around the corner, it’s only a matter of time before those same consumers begin to turn their attention to the new craze.
Mark has been covering Sports and Entertainment for the past six years. His work has been featured on Bleacher Report, ESPN, Fox Sports, Teen Vogue, and many other websites.
