Martin Scorsese Is a Huge Win For Apple

Today, Deadline broke the news that Martin Scorsese and Sikelia Productions signed a multi-year deal with Apple. If true, this could have a huge impact on their streaming service. Scorsese is one of the most renowned directors in Hollywood with the history of success to back it up. Getting a director of his caliber in the fold ought to give their Apple TV+ the shot in the arm it needs.

From Deadline

“Two and one-half months after it stepped up to become the producers of Killers of the Flower Moon, Apple has inked a first-look deal with its director, Martin Scorsese. The master filmmaker will base his Sikelia Productions banner at Apple in a multi-year deal for film and television projects Scorsese will produce and direct for Apple TV +.”

Most audiences will already be familiar with his work and he’s no stranger to streaming services. Netflix debuted his star-studded The Irishman which would go on to be one of their most stream titles that year. His success has been tied to big names just as much as movies.

He’s Worked with the likes of Robert De Niro in his early days on Taxi Driver, Goodfellas later on, and as recent as The Irishman. His no stranger to Leonardo DiCaprio with films like Gangs of New York, Shutter Island, and The Departed. None of the aforementioned movies scratch the surface of his with with these heavy weights.

More Apple: See – Can It Be Apple TV+’s First Hit?

If Apple needed someone with clout that could get their streaming service in demand it was Martin Scorsese. No disrespect to the actors and artists who have deals in place before him, but Scorsese brings Apple TV+ from seeming like a fan service to a real player in the game. By inking a deal that spans multiple years, Apple invested in widespread buzz to show they’re major players. Which is exactly what they needed.

So many good shows air on Apple TV+ already. Their lineup is loaded with stars and quality programming. But so far their service has seemed nothing more than a fan pleaser. Now that they have Scorsese in the fold, maybe more than just iPhone/iPad users will take notice of the work going on at Apple.