RichKid Clothing: How The Idea, The Brand, And The Vision Came To Life
The Fashion World is where dreams are made and often crushed. However, there is one guy set to make his mark on the world one-step-at-a-time. Richard Dickson, the CEO, and mastermind behind RichKid Clothing Line is ready to set not only the NYC fashion scene ablaze but the entire industry.
The term “Urban Wear” was once popular. But as different ethnic groups began to merge into one scene, the clothing became more commercialized and less appealing to the masses. While brands like Sean John, FUBU, Rocawear, Karl Kani have come and gone, brands like Ralph Lauren, North Face, and Gucci have continued on a torrid pace.
What many see as an obstacle, RichKid sees an opportunity. In his early years, Rich fell in love with Hip Hop as a dancer in the Bronx. Later on, Rich would become immersed as a rapper. However, after realizing how hard it was to obtain beats for his own music, Rich decided to start making his own beats. Which in turn, led him to make beats for other up and coming artist such as members of the Bronx-based Terror Squad. Rich found his calling. He would then look to help others as a producer which paved the way for him with positions at Motown, Roc-A-Fella, and Bad Boy Records. After years in the music business, Rich has decided to chase his life-long dream in the Fashion Industry.
I sat down with Rich and discussed his reason, vision, and plans for the brand.
What Brought On The Idea Of RichKid Clothing Line?
My love for Hip Hop has meant everything to me. I’ve always been a fan of fashion since Hip Hop and fashion goes hand in hand. So it was just a normal transition. At first, I just wanted to make some normal t-shirts but they came out really wack, I think. So that made me really start to study and try to figure out why my shirts came out so wack. And of course, I looked at the Supreme’s, Bathing Apes, Gucci, Versace and I felt like there was something missing. There was like no colors. It’s like everything is boring now. That’s’ why I started the clothing line. I wanted to bring that New York City style and freshness back.
What’s the Difference/Similarities Between Making Clothes And Music?
I think clothing is a little easier. You can just make clothes and sell it. I’m just going to be honest. I mean, now everyone is making music and putting it on I-Tunes and selling it. Back in the day, you had to find a record label, had to mix/master it, and you had to go through all these people’s opinions. But clothes, you just make a design and just sell it. I think clothing is easier to get to the public faster in my opinion.
What’s Your Target Audience?
I’m starting to see that my target audiences are young kids and females. But the age group is maybe 14-30. But I’m starting to see that my audience is anyone who’s buying our stuff. It’s coming from every place. I think women and kids are gravitating towards it because of the bear. But I think my target audience is just people who want to look dope when they go out.
Being From NYC, Do You Find Competition Hard?
I’m starting to see that there are different types of clothing. You have the “Street Wear” that’s like Supreme, and Bathing Apes. Then you have the “Urban Wear” that’s like Hudson and all these different companies. Then you have the ‘High End” like Gucci and Louis Vuitton. It’s strange cause I can’t say it’s that much competition because mine is flowing into different types of ‘Wears’. So, I mean, if you like Gucci then you can rock my stuff with some Gucci and look dope. So, I don’t think the competition is that tough.
What Makes RichKid Stand Out From Supreme And Others?
So, I think Supreme is super dope. But I think they are hype just as well. I think people just buy them because it says Supreme. But we have to work for our shit. I got to make my stuff look dope. I try to put more colors. I try to swag it out a little more. We really got to work to get people to buy our stuff, bottom line.
Where Do You See RichKid In 2 Years?
I want to be the top ‘Street Wear’ brand. I want people to buy RickKid and Supreme. I want them. I want the same competition. I want to be just as big.
If you wish to contact RichKid, you can do so by going to the website or Instagram.
[BXReporter]
Mark has been covering Sports and Entertainment for the past six years. His work has been featured on Bleacher Report, ESPN, Fox Sports, Teen Vogue, and many other websites.
